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Managers in different fields are faced with investment decisions under market and technological uncertainties. The future opportunities involving uncertainties and managerial flexibility should be valued by the real options approach and no more by the methods based on discounted cash flow (DCF), since the later cannot correctly capture the operating flexibility available within the project. In this book, the authors show how to apply the real options approach to real world fields. We develop a dynamic programming approach in diverse fields characterized by different types of uncertainty, including telecommunications, sustainable transport and acquisition of innovative technological firms. Depending on the application field, we consider proprietary real options held by one firm or shared options where several competing firms hold the investment opportunity.
This book includes an in-depth analysis of the environmental and energy security impacts of replacing the internal combustion engine vehicle with various forms of electric vehicles and replacing gasoline and diesel fuel with alternative fuels including electricity, hydrogen and biofuels. In addition to a detailed "well-to-wheels" analysis of local air pollution, greenhouse gas emissions and oil consumption for each alternative vehicle, the book estimates the market penetration potential of each fuel/vehicle combination to determine the most likely societal impact of each alternative vehicle pathway. To support the market penetration estimates, the book analyses the likely cost of each alternative vehicle in mass production and the cost of installing the necessary fuel infrastructure to support each option. The book provides sufficient detail to allow decision makers in governments and industry to choose among the alternative vehicle/fuel combinations that will lead to a truly sustainable transportation system.
The Marketer's Guide to Media Vehicles, Methods, and Options is an unusually practical hands-on reference source written for marketing, advertising, and promotion professionals to use in conjunction with their daily work. Designed as a convenient desk-top manual, this is an informative guide to the use of media vehicles. Ann Grossman covers the traditional broadcast, print, and out-of-home media formats and sales promotions as well as the increasingly used methods of direct marketing and telemarketing. In addition, she details production tools and steps in the use of each of these media.
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